Angry customers can be excellent for your brand if you listen to them and apply their anger to improve your customer journey.

“When I get angry, I usually don’t like the  person I become.” 

“I am often told NOT to make a scene in a shop, and therefore, I mostly complain to my friends and family, ...

If you are financially inclined and possibly emotionally uncomfortable and cynical, improve your culture because I believe the economic benefits are enormous.

If you are emotional, naive and believe in unicorns and magical goodness in this world, upgrade your culture because it will make people hap...