This course was created to equip leaders and professionals with the tools to design personalised employee journeys that resonate with the brand's essence and add significant value to the workforce. This course unveils the transformative power of employee journey mapping. 

Participants will learn how to identify and enhance critical moments of truth in an employee's journey, creating tailored experiences that not only engage and retain top talent but also drive a culture of high performance and employee satisfaction.

Course Objectives:

By the end of this course, participants will:

• Master the art of employee journey mapping to revolutionize the employee experience (EX) within their organization.
• Understand how to articulate and deliver on the brand promise to employees, ensuring their experiences align with organizational values.
• Identify common challenges and needs within the employee journey and how to address them.
• Recognize the impact of organizational culture on employee contributions and strategies for fostering a positive shift.
• Learn the skills necessary for leaders to confidently and authentically uphold their values, enhancing the overall EX.

Challenges Addressed:

This course tackles the critical issues often overlooked in designing employee experiences, such as:

• The risk of leaving employee experiences undesigned, leading to disengagement and unmet expectations.
• The misconception of employee journey maps as mere process compliance tools rather than frameworks to enhance employee engagement and satisfaction.
• The delegation of the entire employee experience to HR, neglecting the crucial role of line managers and leaders in cultivating a positive EX.

What You Will Learn:

• Brand Promise Articulation: How to effectively communicate the brand promise to employees, ensuring it resonates throughout their journey.
• Employee Journey Challenges: Insight into common pitfalls in the employee journey and strategies for creating more engaging and fulfilling experiences.
• Organizational Culture and Values: Understanding the influence of culture on employee engagement and methods for aligning it with organizational values.
• Journey Design and Activation: Techniques for designing and implementing an employee journey that faithfully represents the brand promise and activates a superior EX across the organization.

Resources Provided:

Participants will gain access to essential tools and frameworks to aid in the development and enhancement of the employee experience, including:

• Employee Journey Mapping Template: A comprehensive guide for identifying and optimizing key touchpoints in the employee journey.
• The Culture Canvas: A strategic framework for evaluating and evolving organizational culture to better support employee engagement and performance.

Course Outcome:

Upon completion, you will have a holistic understanding of how the employee experience impacts customer experience (CX) transformation efforts. You'll be equipped to influence executive-level discussions and initiatives, ensuring the success of both EX and CX strategies. Additionally, you will be better prepared to support HR teams in developing effective employee journeys, fostering a culture where the employee experience is recognized as a critical component of customer-centric business transformation.

Who Should Attend:

This course is ideal for organizational leaders, HR professionals, CX specialists, and anyone interested in leveraging employee journey mapping to create a compelling employee experience. 

It's particularly beneficial for those seeking to integrate EX and CX strategies to achieve a truly customer-centric organization.

Join Us:

Step into a leadership role in transforming employee experience through strategic journey mapping. 

Enroll today, and start leading your organization towards a future where every employee feels valued, engaged, and aligned with the brand's mission and values.

Date: 25 June 2024

Time: 09h00 - 15h00 (GMT+2)